Visual identity system, digital and print design

About the project:

CTT Expo, CTO Expo, COMVEX, and Logistika Expo comprise a synergy of different construction industry related exhibitions under a single corporate entity. While some have a long standing presence in the market, others are relatively new entrants.

Together we created a visual system for four exhibitions that would unite them all yet every exhibition would have its own character. The visual identity would be also easily transferable to other new exhibitions in the future.

What we did together:

• Developed a visual identity system: logo, color palette, typography system, branded graphics and photography style
• Collected a brand book that would combine all the rules of the new visual identity usage
• Created digital and print templates