Branding, Digital design, Packaging

About the project:

Crust & Crumble is a small bakery in the heart of Amsterdam that produces handmade baked goods, including gluten-free and vegan pastries.

Our task was to create a bold and playful brand identity for their business and develop digital and printed materials within the style.

What we did together:

• Developed a new brand identity: brand positioning, logo, color palette, typography system, branded graphics and photography style
• Collected a brand book that would combine all the rules of the new visual identity usage
• Designed packaging materials for coffee packages, cups and merchandise