Modernista Unveiled: A Tale of Strategy, Style, and Surprises
06.02.24

Today, we're spilling the beans on the birth of Modernista's creative brand identity, a journey that's been brewing for over four months. Strap in, folks, because this is a tale of two dynamic minds, Elen and Daria, who realized they were a match made in creative heaven back in September 2023. After a year of tag-teaming on impactful projects, sharing the same tastes, visuals, and dreams, they decided to take the plunge and birthed Modernista Creative – a contemporary consultancy ready to rock the world with strategy-driven creative services in branding, web design, and communication design.

Now, let's rewind a bit to the nitty-gritty, the behind-the-scenes magic that brought Modernista Creative to life.

Step 1: Research & Analysis
Picture us huddled over strategy sessions, defining our business strategy, positioning, and values. We spent a month diving deep into the who, what, and why of our creative venture, brainstorming ideas until they practically popped out of our heads.

Step 2: Creation of Visual Direction
Armed with Daria's business savvy and Elen's 7+ years of industry wisdom, we crafted a visual identity that screamed bold, playful, reliable, and dynamic. Think logo, color palette, and typography – the ABCs of brand charisma.
As the brand started to take shape, we couldn't help but feel the excitement and relief of watching our baby grow.

Step 3: Photoshoot
Ah, the adventure on Koh Samui! Our first in-person meeting turned into a magical photoshoot, a challenge that involved juggling professional photographers, visual artists, locations, and praying for perfect weather. Armed with a 4-page visual guide, we conquered our lack of modeling experience and stepped out of our comfort zones. The result? A perfect snapshot of our brand, values, and a dash of personal growth.

Step 4: Web Design
This was the marathon, folks. Two months of crafting, from the first text drafts to the final landing on Tilda. Simple, user-friendly, clean – we wanted our website to be the perfect playground for our creative endeavors.

Step 5: Digital Asset Design
The secret sauce to consistency across social media, emails, client docs, and proposals. Not only did it make us look like the pros we are, but our clients are singing praises for the beautiful and well-structured proposals they've never seen before.

Fast forward a month from our official launch, and we're just getting started. Modernista Creative isn't just a job; it's our baby, a project filled with love and heart. Like any living organism, there's always room for growth, improvement, and a bit of tweaking to make things look even better – but hey, that's the fun part, right? Regular updates for the webpage, consistent social media posts – it's all a labor of love, and we're here for it. Join us on this rollercoaster because Modernista Creative is more than a brand; it's a journey we're taking with all our love and passion.