Outrun the dark

Presenting the Shopify design and setup project for Outrun the Dark, a community-driven store.

Outrun the Dark specializes in creating run wear designed to help individuals overcome darkness while contributing to anxiety and depression relief initiatives. They advocate for running as a means to enhance mental health, foster a vibrant runner community, and organize monthly events. Their target audience comprises men and women aged 35-50 residing in the United States.

Through comprehensive market research, we refined Outrun the Dark's brand messaging and solidified its position among competitors. We conducted a photoshoot which was instrumental in aligning visuals with the brand's ethos, capturing its essence authentically. By seamlessly migrating the existing store to a carefully selected Shopify theme, we optimized the entire shopping experience, fostering better conversions and client satisfaction.

This project has brought forth a visually stunning and user-friendly store, reflecting the beauty and intelligence behind Outrun the Dark's mission.

brand management

web design