Designing the packaging for Exotic Ale, a beer with unique flavors, was a creative challenge. Our task was to create a label for this new line of beer, standing out among various distinctive beer packaging in the market.
We had full creative freedom. Our solution was an illustration of animals, each representing an ingredient in the beer. Departing from the ordinary fruit depictions, this approach aimed to create a fantasy world, symbolizing the diverse taste experience. This imaginative representation was designed to set the beer apart and intrigue consumers. We ensured the design's realization through precise color proofing and printing.